A 12-week intimate container for the woman who knows she’s meant for more and is ready to become her.
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Babe, I know you've built a really beautiful life... Â
One that others would say to you is quite successful. And yet there’s this quiet longing in you for more. A dull ache that never fully goes away. A voice that whispers dreams you almost don’t let yourself believe could be real.
 👉 Application only. Limited spaces.
You look at other women who are living what feels like your dream... Â
Who have the family, dream home, car, lifestyle. Travel whenever they desire to the dreamiest locations, fine dining experiences, always dressed with class. Women who talk about making money you can’t even imagine in your bank account and yet doing it with ease. It seems like they aren’t even working. And the most beautiful part- they are surrounded by community, which sometimes seems like the hardest code to crack in adulthood-female friendships.
Let’s go back to this voice in your head that’s calling out to you for more. I know it feels ridiculous for you to want more, because you’ve already grown so much. You’ve made hard decisions. You’ve let go of what wasn’t aligned. You’ve raised your standards, changed your habits, and softened back into yourself. You felt the shedding of the 2025 Year of the Snake deeply. And now, just as you’re starting to feel more like you again, that voice has only grown louder. The one that tells you you’re not average. That you’re made for more.
That you are that woman.
Your life might not fully reflect it yet, but you’ve been getting glimpses. Little messages of reassurance that you are on the right path. Like events you’ve run that people have actually shown up for, content you’ve posted that has blown up, or leaving a relationship and actually being okay.
You’re not crazy. And this isn’t dissatisfaction.
It’s your higher self calling you forward. Letting you know it’s time. Time to stop watching from the sidelines. Time to stop negotiating with fear or shrinking your desires to stay comfortable. Time to take the risk, back yourself, and step into the woman you can already feel yourself becoming.
This is your invitation to stop waiting for permission and start living in alignment. To bet on her.
It’s time to Become Her.
Welcome to Becoming Her.
Welcome to my new group program, Becoming Her. 12 weeks together, with other likeminded women, pursuing your unique vision for your dream life.
I’ve been working on this program for the past 6 months. Working closely 1:1 with women to support them as they step into their next level.
I’ve seen women:
- Â Finally start her dream business
- Â Date & fall in love
- Â Expand her capacity for wealth so her business went from $10k to $25k months
- Â Reduce her work hours so she could make time to write her book
- Â Work on a passive income project and launch low ticket offers to her TikTok audience
- Â Pivot her business from low ticket to high ticket coaching to introduce predictable revenue
- Â Soften into her feminine so she could become a present wife & mother
Though this one-on-one program was missing one key part... community. Because there is a different kind of power that emerges when women come together, when they are seen, supported, and witnessed as they pursue what they truly want.
So came the idea to transition Becoming Her into a group container to hold that magic, blending deep feminine embodiment with grounded structure, so expansion doesn’t feel chaotic or lonely, but supported and sustainable.
How Becoming Her Works
Three pillars that make the transformation inevitable
This container works because it integrates vision, becoming, and community.
Not in theory, but in lived, supported practice.
 🪄 VISION
We begin with a guided vision-setting session to define your dream life with clarity and specificity.
Because when you can create a picture of your dream life, with specificity, you can have it. Then we craft the action plan to Become the woman who has it now. And it’s through this integration that you can collapse time, and quantum leap into your future self.
🌹 BECOMING
Support as you step into her
Every fortnight, we meet for structured group coaching calls. These sessions focus on identity shifts, confidence, capacity, and life strategy, with space for hot seat coaching and real-time problem solving.
You’ll also receive simple weekly practices such as journal prompts and short rituals to support integration, without adding pressure or overwhelm.
🤍 COMMUNITY
You don't do this alone
We also have a beautiful group chat where you hold each other accountable, support one another, celebrate each other and do life with women who get it.
You’ll also have access to Amy via voice support inside the group, so guidance is available as you move through the process.
Who is this for
Becoming Her is for you if:
• You know you’re meant for more
• You’re ready to stop waiting to feel “ready”
• You want support that feels feminine and grounded
• You’re building a life, brand, or business, or preparing to
• You’re ready to invest in yourself at a deeper level
This container is application-only to protect the energy and depth of the space.
Hi, I’m Ams,
 For the past decade, my work has been rooted in one thing holding women through change, and calling them into more.
I’ve built, scaled, burnt down and built again a successful marketing agency.
I’ve rebuilt my life after divorce.
I’ve navigated motherhood, identity loss, burnout, and the quiet unraveling that comes before becoming something new.
But more than any title or achievement, what defines my work is this,
I know what it’s like to outgrow the life you built… and to feel unsure of who you’re becoming next.
I’m a Master NLP-certified life coach, a marketing strategist by trade, and deeply intuitive by nature. I blend strategy with embodiment, and structure with softness, because real transformation doesn’t happen in the head alone, it happens when a woman feels safe enough to step into her truth.
I’m known for being deeply supportive and unapologetically honest.
I’ll hold you when you need it, and I’ll call you forward when you’re playing small. I don’t let women hide from their potential, even when it feels uncomfortable.
My greatest passion is creating spaces where women feel seen, supported, and held as they rise. Spaces where you don’t have to perform, explain, or prove yourself. Where you can soften, expand, and become the woman your life is asking you to be.
I don’t just teach tools or frameworks. I walk beside women as they move through the identity shifts, emotional blocks, and inner resistance that show up when you choose more for yourself.
Becoming Her exists because women kept asking me to help them do what I had done. To stop surviving. To trust themselves again. To build a life that actually feels like theirs.
This container is the meeting point between my lived experience, my professional expertise, and my devotion to women rising together.
If you’re here, it’s not by accident.
And you don’t have to do this alone.
The Breakdown
• 12-week intimate group container
• Live group vision mapping call
• Fortnightly live group calls
Hot seat coaching, reflection, integration, and real-time guidance
• Private group chatÂ
• Daily access to Amy via voice notes
• A safe environment rooted in respect, responsibility, and holding yourself (and each other) to a high standard
• Weekly practices (journaling, meditation)
• Private 1:1 integration call (end of program)
Investment
$1,777 AUD paid in full
or
3 x monthly payments of $666 AUD
This is a high-touch, intimate container with limited spaces.
How to Join
Becoming Her is application-only.
If this is resonating, the next step is simple:
1. Apply via the form below
2. If aligned, you’ll receive an invitation to join
3. We begin the Becoming Her journey on February 1st
Becoming Her Application
Program Starts February 1st and early action takers will receive preference
